There has been significant recent work on the theory and application of randomized coordinate descent algorithms, beginning with the work of Nesterov [SIAM J. Optim., 22(2), 2012], who showed that a random-coordinate selection rule achieves the same convergence rate as the Gauss-Southwell selection rule. This result suggests that we should never use the Gauss-Southwell rule, as it is typically much more expensive than random selection. However, the empirical behaviours of these algorithms contradict this theoretical result: in applications where the computational costs of the selection rules are comparable, the Gauss-Southwell selection rule tends to perform substantially better than random coordinate selection. We give a simple analysis of the Gauss-Southwell rule showing that–except in extreme cases–its convergence rate is faster than choosing random coordinates. Further, in this work we (i) show that exact coordinate optimization improves the convergence rate for certain sparse problems, (ii) propose a Gauss-Southwell-Lipschitz rule that gives an even faster convergence rate given knowledge of the Lipschitz constants of the partial derivatives, (iii) analyze the effect of approximate Gauss-Southwell rules, and (iv) analyze proximal-gradient variants of the Gauss-Southwell rule.